US newspaper ad revenue down 7.3% in 2011

March 16, 2012
A man reads a newspaper in Seattle in 2006. US newspaper advertising revenue fell 7.3 percent last year to $23.94 billion, according to figures released Thursday by the Newspaper Association of American, continuing a six-year slide.

US newspaper advertising revenue fell 7.3 percent last year to $23.94 billion, according to figures released Thursday by the Newspaper Association of American, continuing a six-year slide.

Print fell 9.2 percent to $20.69 billion compared with the previous year while online advertising revenue rose 6.8 percent to $3.25 billion, the NAA said.

Print advertising revenue fell by 8.2 percent in 2010 while online ad revenue grew 10.9 percent.

US newspaper advertising revenue has fallen every year since 2006 including a 27.2 percent drop in 2009.

US newspapers have been grappling with declining print advertising revenue, eroding circulation and the migration of readers to free news on the Web, and online ad revenue growth has not kept pace with losses on the print side.

A number of newspapers have begun charging readers for full online access in a bid to boost revenue.

Major US newspapers charging readers online include The , The New York Times, The and the Los Angeles Times.

Explore further: US newspaper ad revenue slide continues

Related Stories

US newspaper ad revenue slide continues

June 1, 2009

US newspaper advertising revenue fell more than 28 percent in the first quarter of the year with both print and online posting declines, according to the Newspaper Association of America.

US newspaper ad revenue down nearly 28 percent

November 20, 2009

US newspaper advertising revenue fell by nearly 28 percent in the third quarter, continuing a slide which has led to layoffs, bankruptcies and the closure of several dailies.

US newspaper ad revenue down 27% in 2009: NAA

March 25, 2010

US newspaper advertising revenue plunged more than 27 percent last year, with both print and online registering double-digit declines, the Newspaper Association of America said.

New York Times net profit dips 26 percent

February 3, 2011

The New York Times Co. on Thursday reported a 26-percent drop in quarterly net profit as an increase in digital advertising revenue failed to make up for what it lost in print ads and circulation.

Print, online ad revenue fall at Washington Post

February 24, 2012

The Washington Post Co. reported a lower fourth-quarter net profit Friday on weakness at its education division and declining print and online advertising revenue at its flagship newspaper.

Recommended for you

Math reveals unseen worlds of Star Wars

February 10, 2016

Using a new computer program, EPFL researchers offer unusual insight into the universe of Star Wars, which includes more than 20,000 characters spread among 640 communities over a period of 36,000 years.

Twitter lets hot tweets rise to top of timelines

February 10, 2016

Twitter revamped its timeline Wednesday, allowing the "best" tweets to rise to the top, despite warnings of a revolt from members loyal to the real-time flow of the messaging platform.

Tiny diatoms boast enormous strength

February 8, 2016

Diatoms are single-celled algae organisms, around 30 to 100 millionths of a meter in diameter, that are ubiquitous throughout the oceans. These creatures are encased within a hard shell shaped like a wide, flattened cylinder—like ...

Battery technology could charge up water desalination

February 4, 2016

The technology that charges batteries for electronic devices could provide fresh water from salty seas, says a new study by University of Illinois engineers. Electricity running through a salt water-filled battery draws the ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.