Apple says Proview iPad trademark demands unfair

Mar 13, 2012 By ELAINE KURTENBACH , AP Business Writer

(AP) -- In its latest statement on a simmering dispute over the iPad brand name, Apple Inc. said Tuesday that Proview Electronics' insistence that it still owns the mainland China iPad trademarks is misleading and unfair.

Proview Electronics insisted on the terms of the 2009 purchase of the with the understanding that the mainland Chinese-registered trademarks were included in the worldwide rights to use the name, Apple spokeswoman Carolyn Wu said in reading the statement.

"Proview is misleading Chinese courts and customers with claims that the iPad trademarks cannot be transferred, or that mistakes were made in handling the transaction," the statement said.

"We respect Chinese laws and regulations, and as a company that generates a lot of intellectual property we would never knowingly abuse someone else's trademarks," it said.

Financially ailing Proview and Apple are sparring in courts in China and the U.S. over the issue, while the Chinese maker of computer screens and LED lights is seeking to have iPad sales and exports blocked.

Asked about Apple's statement, Proview lawyer Xie Xianghui in turn accused Apple of seeking to "mislead the courts, the public and media."

"It is wrong for Apple to do this," Xie said.

Apple says that in 2009 a company acting on its behalf first approached Shenzhen Proview Technology, which held the two mainland Chinese trademarks. Proview insisted on selling the trademarks through its Taiwan affiliate, to avoid having to pay its creditors, the Apple statement contends.

The 2009 deal, according to Apple, included worldwide rights to the iPad name - in total 10 iPad trademarks - for 35,000 British pounds ($55,000).

"Proview didn't want to pay its debts in 2009 when it sold the iPad trademarks, and because they still owe a lot of people a lot of money, they are now unfairly trying to get more from Apple for a trademark we already paid for," the statement said.

Proview's lawyer Xie questioned that , given the small sums involved.

"It does not make sense for Proview to ask Apple to sign with Proview Taiwan to avoid paying this small amount of money to the ," he said.

A ruling is still pending from a court in southern China's Guangdong province over Apple's appeal of a ruling against it in the city of , where Proview is based.

Proview has been urging to settle out of court, presumably for far more than the 2009 deal, in exchange for ending the dispute.

Proview's mainstream computer monitor business fell on hard times in 2008 and the company is liquidating assets as it goes through a restructuring. Company staff say its main product is now LED street lights.

Explore further: Netflix sets sights on European screens

1 /5 (4 votes)
add to favorites email to friend print save as pdf

Related Stories

Bankruptcy threat to iPad trademark challenger

Mar 05, 2012

(AP) -- A major creditor of Proview Electronics, which is challenging Apple Inc.'s use of the iPad trademark, has moved to have the ailing computer monitor maker liquidated, reports said Monday.

Proview seeks to regain global rights to iPad name

Feb 28, 2012

(AP) -- Proview Electronics says it is now seeking to regain worldwide rights to the iPad name and is suing Apple Inc. for alleged fraud and unfair competition, hoping to have a 2009 sale of the trademark ...

China court rejects Apple lawsuit over iPad name

Dec 08, 2011

A court in southern China has rejected a claim by Apple Inc. that a Hong Kong-headquartered tech company has violated its iPad trademark, in the latest development in a case that could affect the U.S. company's financial ...

Company suing Apple over iPad name open to talks

Feb 21, 2012

(AP) -- The lawyer for a Chinese company suing Apple Inc. in China over its use of the iPad trademark indicated Tuesday that his client would be willing to discuss a settlement.

Recommended for you

Apple a decade behind Japan mobile payment curve

14 hours ago

Apple's proud announcement that its new iPhone could be used to buy goods in a single swipe left customers non-plussed in Japan, where mobile contactless payments have been normal fare for a decade.

Alibaba IPO gives fresh life to Yahoo

16 hours ago

China's Alibaba will star on Wall Street with its upcoming stock offering, but US-based Yahoo also gets a windfall, which may help the turnaround efforts of the fading Internet pioneer.

China's Alibaba sets new path with US IPO

16 hours ago

With a possible record-breaking stock offering, Chinese online giant Alibaba is set to boost its role as a global company with a massive expansion potential.

Netflix sets sights on European screens

Sep 13, 2014

US online streaming giant Netflix will launch the second phase of its European expansion plan on Monday as it sets about seducing French viewers with a "House of Cards"-style drama set in Marseille.

User comments : 0