US publisher Meredith buys Allrecipes.com

Jan 24, 2012

Meredith Corp., publisher of Better Homes and Gardens and other magazines, announced Tuesday it has bought Allrecipes.com from The Reader's Digest Association Inc. in a $175 million transaction.

Meredith chairman and chief executive Steve Lacy said the acquisition of Allrecipes.com would more than double the company's online audience to nearly 40 million unique visitors a month.

Meredith also has websites for its print magazines and owns Recipe.com.

Allrecipes.com has 17 sites in 22 countries and a database of over 500,000 .

Robert Guth, of Reader's Digest Association, said the sale of Allrecipes.com "is a significant step forward in our commitment to focus our resources on our core businesses, such as the Reader's Digest brand."

Reader's Digest bought Allrecipies.com in 2006.

Besides Better Homes and Gardens, Meredith also publishes Parents, Family Circle, Ladies' Home Journal, Fitness and other magazines.

Explore further: Netflix branches into films with 'Crouching Tiger' sequel

add to favorites email to friend print save as pdf

Related Stories

Time Warner picks Digitas CEO to run magazines

Dec 01, 2011

Time Warner on Wednesday named Laura Lang, chief executive of digital marketing agency Digitas, to run its extensive stable of magazines, which includes Time, People and Sports Illustrated.

Skiff unveils e-reader for newspapers, magazines

Jan 04, 2010

US company Skiff released details Monday of its upcoming electronic reader, a device slightly bigger than Amazon's largest Kindle designed for reading newspapers and magazines in addition to books.

CNN buys iPad news reader Zite

Aug 30, 2011

US cable television network CNN announced Tuesday that it has bought Zite, a Canadian company that makes a personalized news reader for the iPad.

Recommended for you

What's PayPal's first solo move?

2 hours ago

PayPal's impending split from long-time partner eBay Inc. will ratchet up its appeal to online retail competitors such as Amazon.com and give it the freedom to aggressively take on new mobile pay challeng ...

AOL to feed more video, news to Microsoft's MSN

7 hours ago

AOL will provide Microsoft's MSN with more video and additional news stories from popular sites such as The Huffington Post and TechCrunch in an expansion of a deal aimed at selling more digital advertising.

Microsoft to tap $2-trillion Indian cloud market

11 hours ago

Microsoft announced plans Tuesday to offer its commercial cloud services from Indian data centres as it seeks to tap what it calls a $2-trillion market in the country where Internet use is growing rapidly.

User comments : 0