YouTube, Disney teaming up

Nov 08, 2011
YouTube and The Walt Disney Co. announced on Monday they are teaming up to produce an original video series and feature "family-friendly" Disney programming on the popular video-sharing site.

YouTube and The Walt Disney Co. announced on Monday they are teaming up to produce an original video series and feature "family-friendly" Disney programming on the popular video-sharing site.

Disney Interactive and Google-owned said the programming will be available on Disney.com and on YouTube and the "complementary online video destinations" will launch in early 2012.

"Disney Interactive will produce and program the co-branded video destinations for both Disney.com and YouTube, providing a family-friendly experience for viewers across both platforms," Disney and YouTube said.

The programming will include original video from Disney, Disney Interactive original series, some Disney Channel programming and content created by Disney users.

The first project will launch in February and will be an original video series based on Disney's mobile game "Where's My Water?"

"With online video consumption exploding and YouTube at the center of that trend, we see an opportunity for Disney Interactive and YouTube to bring Disney's legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer," Disney Interactive co-president Jimmy Pitaro said in a statement.

"As we prepare to re-launch Disney.com in fall 2012, the Disney/YouTube destination will play a critical part in our next generation platform," he said.

According to The New York Times, Disney Interactive and YouTube will spend a combined $10 million to $15 million on original video series.

The newspaper said Disney Interactive has lost more than $300 million in the last four quarters and described the deal as an acknowledgement by Disney that YouTube is a bigger draw for children looking for video online than Disney.com.

"It's imperative to go where our audience is," Pitaro told the Times.

The newspaper said Disney will sell advertising inventory and split the revenue with YouTube.

YouTube, which bought for $1.65 billion in 2006, has been gradually adding professional content in an effort to generate revenue and announced last month that it is adding about 100 channels of original programming.

YouTube remains the top online destination for amateur video, but it faces stiff competition when it comes to professional content from services such as Apple's iTunes, Hulu and Netflix.

Explore further: EU case against Google shows need for new publishing models in the information age

add to favorites email to friend print save as pdf

Related Stories

YouTube, Disney close to deal: WSJ

Mar 30, 2009

Google-owned YouTube and Walt Disney Co. are close to finalizing a deal to distribute videos from Disney properties on the video-sharing website, The Wall Street Journal online reported on Monday.

Disney joins NBC and News Corp. with Hulu stake

Apr 30, 2009

(AP) -- The Walt Disney Co. is taking a stake in Hulu.com. This means titles from The Walt Disney Studios library of films and full-length episodes of ABC television shows will join the online video site.

Disney to buy social-gaming site Playdom

Jul 27, 2010

(AP) -- The Walt Disney Co. is buying online social-gaming company Playdom for $563.2 million, the latest sign the company is becoming a formidable player in the video-game industry.

Google seeking Miramax films for YouTube

Nov 23, 2010

Google has been gradually adding professional content to YouTube in a bid to attract advertisers and turn a profit with the site it bought for 1.65 billion dollars four years ago.

Recommended for you

User comments : 0