Obama campaign takes to Tumblr

Oct 24, 2011
US President Barack Obama, picturedo n October 1, added popular microblogging platform Tumblr on Monday to the Internet arsenal for his 2012 re-election campaign.

US President Barack Obama added popular microblogging platform Tumblr on Monday to the Internet arsenal for his 2012 re-election campaign.

The Obama campaign urged supporters at barackobama.tumblr.com to contribute stories, pictures and even jokes to the official Tumblr site.

"We're looking at this as an opportunity to create something that's not just ours, but yours, too," the campaign said in an opening blog post.

"We'd like this Tumblr to be a huge collaborative storytelling effort -- a place for people across the country to share what's going on in our respective corners of it and how we're getting involved in this campaign to keep making it better," it said.

The campaign said it expected the Tumblr to come under attack from "trolls."

"We ask only that you remember that we're people -- fairly nice ones -- and that your mother would want you to be polite," it said.

During his 2008 , Obama relied heavily on the Internet for organizing, fundraising and communicating and he is expected to do so again during his 2012 re-election bid.

The White House is an active user of Facebook, , Twitter, Flickr, Foursquare and other services.

Explore further: Al-Jazeera's AJ+ eyes young viewers on 'social stream'

add to favorites email to friend print save as pdf

Related Stories

Obama turns to social media again for 2012 bid

Apr 04, 2011

US President Barack Obama launched his reelection campaign with a social media barrage Monday, turning once again to the online tools that helped propel him to the White House three years ago.

Investors pour $85 million into Tumblr

Sep 26, 2011

Tumblr on Monday announced a fresh round of funding that poured $85 million into the fast-growing online service for sharing pictures, videos, written musings and other digital snippets.

Recommended for you

Apple helps iTunes users delete free U2 album

7 hours ago

Apple on Monday began helping people boot U2 off their iTunes accounts after a cacophony of complaints about not wanting the automatically downloaded free album by the Irish rock band.

Habitual Facebook users: Suckers for social media scams?

12 hours ago

A new study finds that habitual use of Facebook makes individuals susceptible to social media phishing attacks by criminals, likely because they automatically respond to requests without considering how they are connected ...

YouTube to go offline in India on Android phones

13 hours ago

YouTube users in India will soon be able to save videos from the Google-owned service, making it possible to watch them offline, and the feature will eventually be available globally, the company said Monday.

Facebook vs. loneliness

16 hours ago

Are people becoming lonelier even as they feel more connected online? Hayeon Song, an assistant professor of communication at UWM, explored this topic in recent research.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

Nerdyguy
5 / 5 (2) Oct 24, 2011
"Obama campaign takes to Tumblr"

Won't help any. His chances are poor and his only salvation is the glaring fact of the large group of morons on the other side of the aisle seeking to run against him.