Obama campaign takes to Tumblr

Oct 24, 2011
US President Barack Obama, picturedo n October 1, added popular microblogging platform Tumblr on Monday to the Internet arsenal for his 2012 re-election campaign.

US President Barack Obama added popular microblogging platform Tumblr on Monday to the Internet arsenal for his 2012 re-election campaign.

The Obama campaign urged supporters at barackobama.tumblr.com to contribute stories, pictures and even jokes to the official Tumblr site.

"We're looking at this as an opportunity to create something that's not just ours, but yours, too," the campaign said in an opening blog post.

"We'd like this Tumblr to be a huge collaborative storytelling effort -- a place for people across the country to share what's going on in our respective corners of it and how we're getting involved in this campaign to keep making it better," it said.

The campaign said it expected the Tumblr to come under attack from "trolls."

"We ask only that you remember that we're people -- fairly nice ones -- and that your mother would want you to be polite," it said.

During his 2008 , Obama relied heavily on the Internet for organizing, fundraising and communicating and he is expected to do so again during his 2012 re-election bid.

The White House is an active user of Facebook, , Twitter, Flickr, Foursquare and other services.

Explore further: Study: Social media users shy away from opinions

add to favorites email to friend print save as pdf

Related Stories

Obama turns to social media again for 2012 bid

Apr 04, 2011

US President Barack Obama launched his reelection campaign with a social media barrage Monday, turning once again to the online tools that helped propel him to the White House three years ago.

Investors pour $85 million into Tumblr

Sep 26, 2011

Tumblr on Monday announced a fresh round of funding that poured $85 million into the fast-growing online service for sharing pictures, videos, written musings and other digital snippets.

Recommended for you

WEF unveils 'crowdsourcing' push on how to run the Web

11 hours ago

The World Economic Forum unveiled a project on Thursday aimed at connecting governments, businesses, academia, technicians and civil society worldwide to brainstorm the best ways to govern the Internet.

Study: Social media users shy away from opinions

Aug 26, 2014

People on Facebook and Twitter say they are less likely to share their opinions on hot-button issues, even when they are offline, according to a surprising new survey by the Pew Research Center.

US warns shops to watch for customer data hacking

Aug 23, 2014

The US Department of Homeland Security on Friday warned businesses to watch for hackers targeting customer data with malicious computer code like that used against retail giant Target.

Fitbit to Schumer: We don't sell personal data

Aug 22, 2014

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Should you be worried about paid editors on Wikipedia?

Aug 22, 2014

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

Nerdyguy
5 / 5 (2) Oct 24, 2011
"Obama campaign takes to Tumblr"

Won't help any. His chances are poor and his only salvation is the glaring fact of the large group of morons on the other side of the aisle seeking to run against him.