Obama campaign takes to Tumblr

Oct 24, 2011
US President Barack Obama, picturedo n October 1, added popular microblogging platform Tumblr on Monday to the Internet arsenal for his 2012 re-election campaign.

US President Barack Obama added popular microblogging platform Tumblr on Monday to the Internet arsenal for his 2012 re-election campaign.

The Obama campaign urged supporters at barackobama.tumblr.com to contribute stories, pictures and even jokes to the official Tumblr site.

"We're looking at this as an opportunity to create something that's not just ours, but yours, too," the campaign said in an opening blog post.

"We'd like this Tumblr to be a huge collaborative storytelling effort -- a place for people across the country to share what's going on in our respective corners of it and how we're getting involved in this campaign to keep making it better," it said.

The campaign said it expected the Tumblr to come under attack from "trolls."

"We ask only that you remember that we're people -- fairly nice ones -- and that your mother would want you to be polite," it said.

During his 2008 , Obama relied heavily on the Internet for organizing, fundraising and communicating and he is expected to do so again during his 2012 re-election bid.

The White House is an active user of Facebook, , Twitter, Flickr, Foursquare and other services.

Explore further: Individual privacy versus digital driftnets

Related Stories

Obama turns to social media again for 2012 bid

Apr 04, 2011

US President Barack Obama launched his reelection campaign with a social media barrage Monday, turning once again to the online tools that helped propel him to the White House three years ago.

Investors pour $85 million into Tumblr

Sep 26, 2011

Tumblr on Monday announced a fresh round of funding that poured $85 million into the fast-growing online service for sharing pictures, videos, written musings and other digital snippets.

Recommended for you

Individual privacy versus digital driftnets

11 hours ago

The great irony of the Abbott government's plan enforce the mandatory data retention legislation is that while this is being done to make us safer, in fact it creates new data security risks for us all.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

Nerdyguy
5 / 5 (2) Oct 24, 2011
"Obama campaign takes to Tumblr"

Won't help any. His chances are poor and his only salvation is the glaring fact of the large group of morons on the other side of the aisle seeking to run against him.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.