Apple begins event where new iPhone expected

October 4, 2011 By RACHEL METZ and JORDAN ROBERTSON , AP Technology Writers

(AP) -- An Apple event has started during which the company is expected to unveil a new iPhone. It's the first major product event in years that Steve Jobs isn't presiding over.

This time, new Apple Inc. CEO is leading the show. Jobs, who has been battling health problems, resigned from the CEO post in August and is now executive chairman. Cook has been in charge of day-to-day operations for years, but isn't as recognizable as Jobs.

Cook opened by calling his nearly 14-year tenure at Apple "the privilege of a lifetime." He added, "I'm very excited about this new role."

He announced the opening of two new last weekend in Hong Kong and Shanghai. That brings the total to 357 stores in 11 countries.

The event was taking place in Apple's Town Hall room, where the first iPod was launched a decade ago. The iPhone came six years later and has gained millions of fans, thanks to its slick looks, high-resolution screen and intuitive software.

The new is expected to have a number of changes, including Apple's latest , a faster processor, a better camera and improved email and Web-browsing capabilities.

"Today will remind you of the uniqueness of this company as we announce innovations from our mobile operating system to applications to services to hardware and more importantly, the integration of all of these into a powerful yet simple and integrated experience," Cook said before unveiling details about the new products.

Explore further: Text of Steve Jobs' resignation letter

0 shares

Related Stories

Text of Steve Jobs' resignation letter

August 25, 2011

Steve Jobs, the legendary co-founder of Apple, maker of the iconic Macintosh computer, the iPhone and the iPad, resigned as the company's chief executive Wednesday.

Cook vows to stay true to Apple core

August 25, 2011

Tim Cook began his first day as Apple chief executive on Thursday by assuring employees that he will stick to the winning ways of his legendary predecessor Steve Jobs.

Apple expected to unveil new iPhone Tuesday

October 3, 2011

Apple fans are amped. The computer and gadget maker is expected to announce a new, more powerful version of its wildly popular smartphone this week - more than a year after it unveiled the iPhone 4.

Recommended for you

For these 'cyborgs', keys are so yesterday

September 4, 2015

Punching in security codes to deactivate the alarm at his store became a thing of the past for Jowan Oesterlund when he implanted a chip into his hand about 18 months ago.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.