Apple begins event where new iPhone expected

Oct 04, 2011 By RACHEL METZ and JORDAN ROBERTSON , AP Technology Writers

(AP) -- An Apple event has started during which the company is expected to unveil a new iPhone. It's the first major product event in years that Steve Jobs isn't presiding over.

This time, new Apple Inc. CEO is leading the show. Jobs, who has been battling health problems, resigned from the CEO post in August and is now executive chairman. Cook has been in charge of day-to-day operations for years, but isn't as recognizable as Jobs.

Cook opened by calling his nearly 14-year tenure at Apple "the privilege of a lifetime." He added, "I'm very excited about this new role."

He announced the opening of two new last weekend in Hong Kong and Shanghai. That brings the total to 357 stores in 11 countries.

The event was taking place in Apple's Town Hall room, where the first iPod was launched a decade ago. The iPhone came six years later and has gained millions of fans, thanks to its slick looks, high-resolution screen and intuitive software.

The new is expected to have a number of changes, including Apple's latest , a faster processor, a better camera and improved email and Web-browsing capabilities.

"Today will remind you of the uniqueness of this company as we announce innovations from our mobile operating system to applications to services to hardware and more importantly, the integration of all of these into a powerful yet simple and integrated experience," Cook said before unveiling details about the new products.

Explore further: NBCUniversal settles with unpaid interns for $6.4M

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Cook vows to stay true to Apple core

Aug 25, 2011

Tim Cook began his first day as Apple chief executive on Thursday by assuring employees that he will stick to the winning ways of his legendary predecessor Steve Jobs.

Apple expected to unveil new iPhone Tuesday

Oct 03, 2011

Apple fans are amped. The computer and gadget maker is expected to announce a new, more powerful version of its wildly popular smartphone this week - more than a year after it unveiled the iPhone 4.

Recommended for you

Out-of-patience investors sell off Amazon

9 hours ago

Amazon has long acted like an ideal customer on its own website: a freewheeling big spender with no worries about balancing a checkbook. Investors confident in founder and CEO Jeff Bezos' invest-and-expand ...

States ascend into the cloud

16 hours ago

Seven years ago, the state of Delaware started moving computer servers out of closets and from under workers' desks to create a consolidated data center and a virtual computing climate.

Microsoft drops Nokia name from smartphones

18 hours ago

Microsoft said Friday it was dropping the Nokia name from its Lumia smartphones, rebranding following the acquisition earlier this year of the Finnish group's handset division.

Amazon's loss makes holidays a question mark

18 hours ago

Amazon's trademark smile icon is becoming more of a grimace. The world's largest online retailer reported a wider third-quarter loss than analysts expected and gave a disappointing holiday forecast.

User comments : 0