Apple begins event where new iPhone expected

Oct 04, 2011 By RACHEL METZ and JORDAN ROBERTSON , AP Technology Writers

(AP) -- An Apple event has started during which the company is expected to unveil a new iPhone. It's the first major product event in years that Steve Jobs isn't presiding over.

This time, new Apple Inc. CEO is leading the show. Jobs, who has been battling health problems, resigned from the CEO post in August and is now executive chairman. Cook has been in charge of day-to-day operations for years, but isn't as recognizable as Jobs.

Cook opened by calling his nearly 14-year tenure at Apple "the privilege of a lifetime." He added, "I'm very excited about this new role."

He announced the opening of two new last weekend in Hong Kong and Shanghai. That brings the total to 357 stores in 11 countries.

The event was taking place in Apple's Town Hall room, where the first iPod was launched a decade ago. The iPhone came six years later and has gained millions of fans, thanks to its slick looks, high-resolution screen and intuitive software.

The new is expected to have a number of changes, including Apple's latest , a faster processor, a better camera and improved email and Web-browsing capabilities.

"Today will remind you of the uniqueness of this company as we announce innovations from our mobile operating system to applications to services to hardware and more importantly, the integration of all of these into a powerful yet simple and integrated experience," Cook said before unveiling details about the new products.

Explore further: Ticketfly buying WillCall for on-premise data

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Cook vows to stay true to Apple core

Aug 25, 2011

Tim Cook began his first day as Apple chief executive on Thursday by assuring employees that he will stick to the winning ways of his legendary predecessor Steve Jobs.

Apple expected to unveil new iPhone Tuesday

Oct 03, 2011

Apple fans are amped. The computer and gadget maker is expected to announce a new, more powerful version of its wildly popular smartphone this week - more than a year after it unveiled the iPhone 4.

Recommended for you

Oregon sues Oracle over failed health care website

6 hours ago

Oregon Attorney General Ellen Rosenblum says she's filed a lawsuit against Oracle Corp. and several of its executives over the technology company's role in the state's troubled health insurance exchange.

Google buys product design firm Gecko

6 hours ago

Google on Friday confirmed that it bought Gecko Design to bolster its lab devoted to technology-advancing projects such as self-driving cars and Internet-linked Glass eyewear.

Ticketfly buying WillCall for on-premise data

Aug 21, 2014

Ticketfly Inc., a San Francisco-based technology company among several posing a challenge to Ticketmaster, is acquiring WillCall Inc., a crosstown rival that turns your smartphone into a mobile wallet at live events.

HP revenue inches up after years of decline

Aug 20, 2014

Hewlett-Packard on Wednesday reported that its quarterly revenue rose for the first time in three years, nudged by improved computer sales everywhere except Russia and China.

Restaurants experimenting with pay-in-advance tickets

Aug 20, 2014

With restaurant patrons increasingly jumping on the Internet to make reservations, some high-end eateries here and across the country are adding a new tech wrinkle: having their clientele pay for their meal in advance using ...

User comments : 0