Flipboard sees magazine future in tablet computers

Sep 12, 2011
Flipboard chief executive Mike McCue on Monday said the startup's iPad application has been downloaded more than 3.5 million times as tablet computers enable personalized Internet-Age magazines.

Flipboard chief executive Mike McCue on Monday said the startup's iPad application has been downloaded more than 3.5 million times as tablet computers enable personalized Internet-Age magazines.

"The tablet, and principally the , is creating a totally new kind of consumption experience," McCue said during an on-stage chat at a TechCrunch Disrupt conference in San Francisco.

"All these things people have dreamed about are finally happening," he continued. "Technology is finally at a point were it is possible to hold what feels like a magazine in your hand and thumb through it."

Flipboard software lets people customize news, social networks and other "feeds" in digital magazines on iPads and then "flip" through Web pages as though reading an ink-and-paper publication.

The application was released about 14 months ago.

The number of "flips" per month has climbed to more than 550 million from 250 million in June and the startup just introduced its first ad to generate revenue, according to McCue.

Use patterns show that people use Flipboard at late evenings, mornings when one might be having breakfast, and on weekends.

"It lends itself well to downtime scenarios when you want to step back and think about your day," McCue said.

Flipboard is seeing "incredible acceleration" in the tablet dominated by Apple, which has reported selling 35 million iPads in its first 18 months on the market.

"Amazon's tablet is going to be really interesting," McCue said, declining to comment further on unconfirmed reports that the Kindle maker plans to soon release a more sophisticated .

Explore further: Netflix branches into films with 'Crouching Tiger' sequel

add to favorites email to friend print save as pdf

Related Stories

Second-generation iPad in production: WSJ

Feb 08, 2011

Apple has started production of a thinner, more powerful version of its popular iPad tablet computers, according to unnamed sources cited by the Wall Street Journal on Tuesday.

Dell to roll out second tablet computer

Sep 22, 2010

Dell chief executive Michael Dell on Wednesday said the firm will release a second tablet computer to compete in a hot market dominated by Apple's iPad.

Apple sells two million iPads

May 31, 2010

Apple, now the largest US technology company by value, said Monday it had sold two million of its iPad tablet computers, outdoing even the iconic iPhone on its launch.

Twitter valued in billions as popularity climbs

Dec 15, 2010

A fresh infusion of investment cash pushed Twitter's market value up to 3.7 billion dollars on Wednesday with the number of people using the microblogging service climbing to 175 million.

Recommended for you

What's PayPal's first solo move?

3 hours ago

PayPal's impending split from long-time partner eBay Inc. will ratchet up its appeal to online retail competitors such as Amazon.com and give it the freedom to aggressively take on new mobile pay challeng ...

AOL to feed more video, news to Microsoft's MSN

8 hours ago

AOL will provide Microsoft's MSN with more video and additional news stories from popular sites such as The Huffington Post and TechCrunch in an expansion of a deal aimed at selling more digital advertising.

Microsoft to tap $2-trillion Indian cloud market

12 hours ago

Microsoft announced plans Tuesday to offer its commercial cloud services from Indian data centres as it seeks to tap what it calls a $2-trillion market in the country where Internet use is growing rapidly.

User comments : 0