Amazon press invites could herald iPad rival

Sep 23, 2011
The Amazon homepage appears on a computer screen. Amazon.com on Friday sent out enigmatic invitations to a press event, fueling expectations that the online retail titan will release a tablet computer to challenge Apple's iPad.

Amazon.com on Friday sent out enigmatic invitations to a press event, fueling expectations that the online retail titan will release a tablet computer to challenge Apple's iPad.

Invites to the Wednesday press conference in New York City offered no clue to what Amazon had in store.

Amazon has not publicly announced plans to produce a tablet but numerous press reports have said the online will come out with one this year.

Technology research firm Forrester predicts that an Amazon device could be the first legitimate challenger to Apple's iPad.

Amazon's "willingness to sell hardware at a loss combined with the strength of its brand, content, cloud infrastructure, and commerce assets makes it the only credible iPad competitor in the market," according to Forrester analyst Sarah Rotman Epps.

The Seattle, Washington-based Amazon, maker of the Kindle , is capable of "disrupting not only Apple's product strategy but other tablet manufacturers' as well," she contended in a recent blog post.

Apple sold 9.25 million iPads last quarter and dominates the market for the multi-media devices, which are also being produced by South Korea's Samsung, Blackberry maker Research In Motion and scores of other companies.

But none of the iPad's rivals has managed to put a scare so far into the California-based gadget-maker whose legendary co-founder Steve Jobs stepped down as chief executive last month.

According to technology research firm Gartner, the will account for 68.7 percent of the 69.7 million tablets to be sold this year and will remain the top-selling device over the next few years.

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User comments : 3

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Sin_Amos
not rated yet Sep 23, 2011
I can't wait. I love a company that is willing to sacrifice profit in order to gain marketshare.
MorituriMax
not rated yet Sep 24, 2011
Yawn, lets see what it is before we start placing it above all the current "rivals."
packrat
1 / 5 (1) Sep 24, 2011
"According to technology research firm Gartner, the iPad will account for 68.7 percent of the 69.7 million tablets to be sold this year and will remain the top-selling device over the next few years."

I don't think so. The thing that makes Apple stuff popular is the fact Apple controls everything on it. You don't buy an Apple device but just rent it until it dies or is outdated. If it wasn't for Itunes they wouldn't have such a big share at all. They got a head start but everyone else is definitely catching up and passing on both hardware and software. Within a couple of years it's just going to be the fanboys keeping it alive just like it used to be before the ipod came out.

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