Cola detectives test natural flavoring claims for pricey soft drinks

May 04, 2011

Scientists are reporting development and successful testing of a new way to determine whether cola drinks -- advertised as being made with natural ingredients and sold at premium prices -- really do contain natural flavoring. The report appears in ACS' Journal of Proteome Research.

In the study, Pier Giorgio Righetti and colleagues explain that cola drinks purportedly made from natural cola nuts are becoming popular and are sold in many natural food stores. Genuine cola "nuts" are seeds from the fruit of the cola tree, which is native to African rainforests, and they are expensive to harvest and ship. In West African cultures, people include the nuts in ceremonies and offer them to guests. The nuts also have possible — they may help treat whooping cough, asthma, migraines and dysentery. Most soft drink manufacturers don't use cola nuts today, but a select few are starting to advertise cola as a natural ingredient in their products — and charge extra for it. To see whether consumers are getting what they pay for, the scientists set out to find a way to finger the drinks with real natural extracts.

The group found that testing for proteins was an accurate way to verify natural flavoring claims. They detected plant proteins in a drink claiming to have "organic agave syrup and cola nut extracts". On the other hand, Coca Cola products — which do not claim to include extract — have no protein. The scientists say, "The identifications here obtained represent the quality mark of this beverage and, in a way, give a certificate of authenticity."

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More information: “Going nuts for nuts? The trace proteome of a Cola drink, as detected via combinatorial peptide ligand libraries” Journal of Proteome Research.

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that_guy
not rated yet May 04, 2011
Would you rather have a junk food soft drink that's bad for you, or an ALL NATURAL junk food soft drink that's bad for you? I'm sure any health benefit of the cola nut is long lost in the diluted concoction that you get served.

I believe in going to the farmers market, eating local, sustainable practices, etc - but mostof this stuff is like the banana that penn and teller cut in half - everyone thought the half that they were told was organic was better. It was the same banana. This is the same thing. You're not doing yourself or the world any favors by buying "all natural" junk food.
Moebius
not rated yet May 04, 2011
I thought Coke still had cola. Maybe that's why it doesn't taste the same as when I was a kid.
stealthc
not rated yet May 05, 2011
of course they won't tell us who's been pulling the wool over people's eyes and scamming them.