Google to reorganize YouTube channels: report

Apr 07, 2011
US Internet giant Google is preparing a major overhaul of video sharing website YouTube by creating "channels" to compete with broadcast and cable TV, The Wall Street Journal has reported. Under a plan costing as much as $100 million, the YouTube homepage will highlight different channels focused on topics like arts and sports, the Journal said, citing people familiar with the matter.

US Internet giant Google is preparing a major overhaul of video sharing website YouTube by creating "channels" to compete with broadcast and cable TV, The Wall Street Journal reported Thursday.

Under a plan costing as much as $100 million, the homepage will highlight different channels focused on topics like arts and sports, the Journal said, citing people familiar with the matter.

About 20 of the channels will present several hours of original programming produced professionally each week, while other channels would use content already available on the site.

The launch will be phased over time, starting before the end of the year, and YouTube is hiring help to implement the initiatives.

In recent weeks, YouTube was also said to have held meetings with Hollywood talent agencies, which the newspaper said were more likely to produce deals with directors of production companies than with movie stars and other celebrities.

YouTube, already the third most viewed website in the world, hopes the plan will further boost traffic to the site and take a bite out of the $70 billion US market.

Executives of the site told the Journal they want people to "watch YouTube" the same way they "watch TV."

Explore further: IBM dips into Twitter stream for business insights

add to favorites email to friend print save as pdf

Related Stories

YouTube to offer online movie rentals

Sep 02, 2009

YouTube is considering streaming movies for rental, a move that would see the free video-sharing site charging for content for the first time, The Wall Street Journal reported Wednesday.

YouTube growth sparks hiring binge

Mar 10, 2011

Google-owned YouTube said Thursday it plans to increase its staff by nearly a third in what will be the online video-sharing star's biggest hiring year.

YouTube, Disney close to deal: WSJ

Mar 30, 2009

Google-owned YouTube and Walt Disney Co. are close to finalizing a deal to distribute videos from Disney properties on the video-sharing website, The Wall Street Journal online reported on Monday.

Univision coming to YouTube

Nov 16, 2009

YouTube and Univision announced an agreement on Monday to bring short- and long-form programming from the Spanish-language broadcast network to the video-sharing site.

YouTube touches up mobile video for touch screens

Jul 07, 2010

(AP) -- YouTube has upgraded its mobile website to make it more convenient and appealing to watch videos on touch-screen devices such as Apple Inc.'s iPhone and Motorola Inc.'s Droid X.

Recommended for you

HTML5 reaches 'Recommendation' status

16 hours ago

W3C stands for World Wide Web Consortium, and the W3C HTML Working Group is responsible for this specification's progress. As the title suggests, they have a far-reaching job of watching out for the progress ...

Online dating service admits to fake profiles

19 hours ago

A British-based online dating service admitted to US regulators Wednesday that it created fake, computer-generated profiles to lure users into upgraded memberships.

NY voters to decide on digital legislation

Oct 28, 2014

If New York voters approve proposition No. 2 on the ballot next week, their 213 legislators will join the digital age. Their desks in the ornate chambers of the Capitol will have computers instead of thick stacks of bills ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.