Comcast to sell advertising for Verizon FiOS TV

June 24, 2009 By DEBORAH YAO , AP Business Writer

(AP) -- Setting aside their rivalry in the interests of business, Comcast Corp. said Wednesday it will sell advertising for Verizon Communications Inc.'s FiOS television service in 10 markets where they both compete.

Starting in the fall, Comcast's advertising sales division, Spotlight, will sell local and regional ads known as spot cable for Verizon.

The five-and-a-half-year deal covers ad sales in Philadelphia, Boston, Baltimore, Fort Wayne, Ind., Harrisburg, Pa., Pittsburgh, Portland, Ore., Richmond, Va., Seattle and Washington, D.C.

"Even as we and Verizon compete in other areas of our businesses, we both recognize the value of being partners in the advertising business," said Steve Burke, Comcast's chief operating officer, in a statement.

While it's not unusual for competitors to do business together - for example, satellite TV operators and phone companies pay fees to carry cable networks owned by cable TV operators - Comcast said the Verizon deal is its largest ad sales agreement thus far.

Comcast Spotlight President Charlie Thurston said the company has begun expanding its ad sales efforts to encompass other providers. In January, Comcast reached an ad sales deal with another rival, Corp. Comcast sells ads for Dish's ten regional sports networks feeds in seven markets.

Comcast Spotlight and its partners reach about 30 million subscribers nationwide. For national advertisers who want exposure across the country, Verizon's ad inventory will be handled by the National Cable Communications, or NCC. The NCC is owned by Comcast, Time Warner Cable Inc. and Cox Communications Inc.

Shares of Philadelphia-based Comcast rose 17 cents to close at $13.79 on Tuesday while Verizon, based in New York, was up 50 cents to $30.52.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Comcast 1Q profit up 6 percent on new customers

Related Stories

Comcast, Sony to open joint retail store

March 16, 2009

(AP) -- Despite the poor economy, Comcast Corp. and Sony Corp. plan to open a retail store Tuesday. The cable TV operator and the electronics company will use the store to showcase new technologies and products, taking a ...

Ad watchdog: Cablevision Internet not 'fastest'

March 27, 2009

(AP) -- Cablevision Systems Corp. should stop saying its Internet service is "the fastest around," the advertising industry's self-regulatory body said Thursday, in response to complaints from competitor Verizon Communications ...

Cable TV companies mull impact of online video

April 1, 2009

(AP) -- Cable TV operators have treaded gingerly with online video. The companies want to meet consumer demand for watching shows on the Internet. But they don't want cable TV to lose its place as the home's main entertainment ...

Recommended for you

Microsoft aims at Apple with high-end PCs, 3D software

October 26, 2016

Microsoft launched a new consumer offensive Wednesday, unveiling a high-end computer that challenges the Apple iMac along with an updated Windows operating system that showcases three-dimensional content and "mixed reality."

Making it easier to collaborate on code

October 26, 2016

Git is an open-source system with a polarizing reputation among programmers. It's a powerful tool to help developers track changes to code, but many view it as prohibitively difficult to use.

Dutch unveil giant vacuum to clean outside air

October 25, 2016

Dutch inventors Tuesday unveiled what they called the world's first giant outside air vacuum cleaner—a large purifying system intended to filter out toxic tiny particles from the atmosphere surrounding the machine.


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.