Wants to Become the Web's MTV

May 10, 2007

Online social music site is moving into the video realm, adding music videos with a goal of providing every video ever made.

The site, which provides music recommendations based on user preferences, will be leveraging its music label relationships to bring artist video content to members.

Users who currently sign up at site provide it with the names of their favorite artists and the site then generates streaming music recommendations based on those entries. A plug-in also lets the site determine which music users actually play. Listeners then vote on whether they love or hate those recommendations, so that has a better idea of what that user might enjoy. intends to use the same model for music video content in order to create personalized video channels. The site promises higher quality than that of YouTube, with audio encoded at 128 Kbits/s on compared to YouTube's 64 Kbits/s. boasts partnerships with major labels like The EMI Group and Warner Music Group in addition to approximately 20,000 independent labels like Ninja Tune, Nettwerk Music Group, Domino, Warp, Atlantic and Mute.

The intent is to have every music video ever made available on the site, "from the latest hits to underground obscurities to classics from the past," according to

In November of last year, launched a system that provides suggestions on upcoming performances based on user location and taste in music. The site can also match up members who might be looking for a concert buddy or musically inclined friend.

Copyright 2007 by Ziff Davis Media, Distributed by United Press International

Explore further: Password breach spreads beyond LinkedIn

Related Stories

Password breach spreads beyond LinkedIn

June 7, 2012

More websites admitted security breaches Thursday after LinkedIn said some of its members' passwords were stolen, and experts warned of email scams targeting users of the social network.

Recommended for you

Internet giants race to faster mobile news apps

October 4, 2015

US tech giants are turning to the news in their competition for mobile users, developing new, faster ways to deliver content, but the benefits for struggling media outlets remain unclear.

Radio frequency 'harvesting' tech unveiled in UK

September 30, 2015

An energy harvesting technology that its developers say will be able to turn ambient radio frequency waves into usable electricity to charge low power devices was unveiled in London on Wednesday.

Professors say US has fallen behind on offshore wind power

September 29, 2015

University of Delaware faculty from the College of Earth, Ocean, and Environment (CEOE), the College of Engineering and the Alfred Lerner School of Business and Economics say that the U.S. has fallen behind in offshore wind ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.