New research from the Penn State Smeal College of Business suggests that when people have an expectation of receiving a highly attractive option and then it falls through, what they possess no longer seems as satisfying as ...
Economics & Business
Nov 9, 2016
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If you're reading this on a shiny new iPhone 7, new research suggests you might not have given your old phone its due before trading up.
Economics & Business
Nov 2, 2016
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Say you're a hotel manager trying to decide whether to build a pool: Will the additional reservations you bring in from that amenity offset the cost of construction and maintenance? Or say you offer free bottled water to ...
Economics & Business
Oct 19, 2016
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Spending a little to prove a commitment to sustainability can help tourism industry businesses such as hotels inspire customers to conserve resources—and save money in the process, according to new research from SFU's Beedie ...
Economics & Business
Aug 26, 2016
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A stay in a hotel often comes with a request from management to re-use towels, turn lights off when not in use, and keep the room temperature in a certain range.
Economics & Business
Aug 16, 2016
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Order a meal these days and there's a good chance you're using some kind of electronic device—a smartphone, tablet, computer or even a touch screen at the restaurant.
Social Sciences
Jul 28, 2016
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13
Chief marketing officers and chief human resource officers need to better coordinate their activities to maximize company value, according to a new paper by strategic management and marketing experts at Rice University and ...
Economics & Business
Mar 18, 2016
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When it comes to display advertising—especially online—simpler can be better. That's the implication of new research from the University of Maryland and Tilburg University in The Netherlands.
Economics & Business
Mar 14, 2016
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Life moves fast, and finding enough hours in the day to get everything done is, at times, a seemingly impossible task. Scheduling, whether keeping a calendar, a to-do list or setting a smartphone reminder, is a saving grace ...
Social Sciences
Mar 9, 2016
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9
By 2017, total advertising spending is expected to approach $136 billion, placing more pressure on management to demonstrate its impact on sales and stock prices. It's the age-old question of advertising effectiveness.
Economics & Business
Jan 13, 2016
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