With primary season just around the corner, voters will soon start hearing a familiar refrain: "I'm Candidate X, and I approve this message." Since 2002, federal law has required the tagline on all ads paid for by candidates ...
Social Sciences
Feb 22, 2018
0
3
A burglar can be a powerful image to help sell an alarm system, but not if the viewer is thinking about God, according to new research from Duke University's Fuqua School of Business.
Economics & Business
Jan 24, 2018
20
18
Online ads trying to sell us things we previously searched for are already the norm. But the advent of digital TV means our buying habits could soon influence the ads we see between our favorite television shows too.
Other
Nov 3, 2017
0
9
Rationality often goes out the window when new iPhones become available, as some consumers lose or break their fully functional current iPhones for an upgrade, according to a new study.
Economics & Business
Oct 10, 2017
0
5
Lower pitches in voices or music in advertisements lead consumers to infer a larger product size, according to a new study by researchers at Georgia Institute of Technology and Vanderbilt University.
Social Sciences
Apr 14, 2017
0
591
When materialistic consumers believe in the American dream—that it's possible to improve their economic status through hard work—they are less likely to spend impulsively, according to new research from the University ...
Social Sciences
Feb 7, 2017
0
5
Nudging people toward better behavior through policy can be effective, but can face resistance if people feel their autonomy is threatened.
Social Sciences
Jan 11, 2017
0
4
We all want a little excitement from our relationships, but exactly how much is influenced by how long we see that relationship lasting, according to new research from Duke University's Fuqua School of Business.
Social Sciences
Jan 10, 2017
0
7
Charities and nonprofits can increase engagement and revenue by setting suggested donation levels that are appropriate for their donor lists, according to new research by the University at Buffalo School of Management.
Economics & Business
Dec 13, 2016
0
4
Nothing ruins a potentially fun event like putting it on your calendar. In a series of studies, researchers found that scheduling a leisure activity like seeing a movie or taking a coffee break led people to anticipate less ...
Social Sciences
Dec 8, 2016
0
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