If the controls and movement in a traditional video game aren't natural, it's merely annoying to players. For designers of virtual reality experiences, the same mistake could make users sick.
Discounts tied to buying large quantities of virtual goods have little impact on profitability and do not increase the number of customers making purchases, according to economists at the University of Chicago.
Virtual reality is no longer the expensive, cumbersome exercise it once was. Google Cardboard, launched at last week's Google I/O conference, is a no-frills, cardboard frame that, when used with open software, transforms ...
Experts at Newcastle University, UK, are investigating how virtual reality is changing the experience of pornography.
Mayo Clinic and vMocion, LLC, an entertainment technology company, today announced it is making available Mayo Clinic's patented Galvanic Vestibular Stimulation (GVS) technology specifically for use in virtual reality and ...
A team of European researchers has "virtually" teleported real objects through cyberspace, touched things in virtual reality and even felt the movements of a virtual dance partner.
California virtual reality startup Leap Motion on Wednesday opened a door for makers of games or other applications to literally touch virtual worlds.
From roller coasters to cruises to destinations, virtual reality is exploding as a way to market travel.
Virtual reality is a dream of video game lovers, but it is poised to blast far beyond play to education, medicine, architecture and other learning arenas.