Adobe Social gets predictive tool for hyper-targeting

(Phys.org) —Marketing and advertising executives are hearing a lot about the word "predictive," even outdistancing "SEO" as a key goal. That is partly due to software vendors having plenty to say about what their predictive ...

Links between science, technology and social issues

Science and technology is the vital driving force for economic and social development. However, the fundamental links between science, technology, and society are unclear because of their complexity and hidden relationships.

Data mining uncovers 19th century Britain's fat habit

A collaboration between historians, text mining, and information visualisation researchers has thrown up new insight into the hunger for sugar, coffee and rubber in the 19th century, as well as how fat became a worldwide ...

Searching through noise for pros and cons

Structured decision-making support: The research project "ArgumenText" in the field of Ubiquitous Knowledge Processing has found a way to filter concrete pro and con arguments on any topic from amongst the noise of the internet.

Mine your business: Text mining insights from social media

Thanks to blogs, online forums, and product review sites, companies and marketers now have access to a seemingly endless array of data on consumers' opinions and experiences. In principle, businesses should be able to use ...

New tool mines scientific texts for fusion protein facts

A new computational tool called ProtFus screens scientific literature to validate predictions about the activity of fusion proteins—proteins encoded by the joining of two genes that previously encoded two separate proteins. ...

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