Heavy demand expected as iPad goes on sale Friday

Let the wild rumpus start. The customary storefront crowds are expected to gather as Apple's latest iPad goes on sale Friday. Long lines are likely even though customers could have ordered the new tablet computer ahead of ...

Super PACs revealed with new app

When political ads begin to flood television sets across America, many viewers reach for the remote. One recent Harvard Kennedy School (HKS) grad hopes they'll start grabbing their phones, driven not by annoyance or boredom, ...

We’ll Be Back After These Messages -- Will You?

(PhysOrg.com) -- For at least 50 years, television advertisements have been ordered randomly within commercial breaks. But given the spread of digital video recorders (DVR) that allow users to blip-blip past the ads in fast-forward, ...

Modern lives in US are multi-screen: Google

Google on Wednesday released research showing that lives in the United States have gone multi-screen, with people bouncing between smartphones, tablets, computers and televisions.

Google sells underperforming radio ad business

(AP) -- Google Inc. has found a buyer for a radio advertising business it has abandoned as part of efforts to cut costs and jettison underperforming operations.

Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

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