Television ads featuring cute chimpanzees wearing human clothes are likely to distort the public's perception of the endangered animals and hinder conservation efforts, according to a team of primatologists and a marketing ...
Plants & Animals
Oct 12, 2011
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A growing fear among television advertisers is that distracted viewers – those multitaskers using smartphones, laptops and tablets while watching TV – are becoming less susceptible to advertisers' messages.
Economics & Business
Jan 12, 2015
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Family interaction and everyday activity strongly influence how television advertisements are experienced and interpreted at home, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 15, 2013
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The holy grail of creating advertising synergy across different devices has been turned on its head with new research from the Interactive Television Research Institute at Murdoch University.
Economics & Business
Oct 8, 2013
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As digital advertising takes over the world of marketing, with popular focus on everything from social media ads to search engine ads, it can be easy to forget about television. In recent years, though, the TV landscape has ...
Economics & Business
Jul 11, 2019
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Television isn't the only way commercials will get airtime this year.
Business
Jun 4, 2015
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91
A week ago, Groupon Inc. offered what it called a "Super Groupon." And it didn't have anything to do with the Chicago company's poorly received Super Bowl television ads.
Business
Feb 21, 2011
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The good news for traditional US news organizations? Their websites are popular. The bad news? Few news consumers click on ads and hardly any are prepared to pay for news online.
Internet
Mar 15, 2010
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White people are more likely to be represented, and in a positive light, than Blacks or Asians in Canadian television advertisements, says a new study from the University of Toronto Mississauga (UTM).
Social Sciences
Aug 12, 2013
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Microsoft on Thursday unveiled ads for its popular Xbox Live online entertainment service that combine the interactivity of the Internet with old-school television viewing.
Business
Jun 14, 2012
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