Google, Intel, Sony team up on Google TV platform

Google and Intel have teamed up with Sony to develop a platform called Google TV to bring the Internet to a new generation of televisions and set-top boxes, The New York Times said Wednesday.

Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

Offline TV ads prompt online purchases by multitaskers

Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...

page 1 from 4