Google and Intel have teamed up with Sony to develop a platform called Google TV to bring the Internet to a new generation of televisions and set-top boxes, The New York Times said Wednesday.
Hi Tech & Innovation
Mar 17, 2010
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About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ...
Economics & Business
Aug 18, 2020
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Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...
Economics & Business
Apr 03, 2019
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What makes TV ads most likable? UC Davis marketing professor Prasad Naik says those that tell a story and don't make you think.
Social Sciences
Feb 04, 2019
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Tech giants Facebook and Google will pay Washington state more than $450,000 to settle twin lawsuits filed by Attorney General Bob Ferguson accusing the companies of failure to abide by state laws on political advertising ...
Internet
Dec 20, 2018
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Facebook on Thursday rolled out a platform for quick, immersive ads with the potential to become a tempting rival to television commercials.
Internet
Feb 25, 2016
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Television isn't the only way commercials will get airtime this year.
Business
Jun 04, 2015
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Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...
Economics & Business
May 14, 2015
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A growing fear among television advertisers is that distracted viewers – those multitaskers using smartphones, laptops and tablets while watching TV – are becoming less susceptible to advertisers' messages.
Economics & Business
Jan 12, 2015
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The holy grail of creating advertising synergy across different devices has been turned on its head with new research from the Interactive Television Research Institute at Murdoch University.
Economics & Business
Oct 08, 2013
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