TV companies have a year to pipe down loud ads

(AP) -- Shush, already. That's the message the Federal Communications Commission is sending with new rules that force broadcast, cable and satellite companies to turn down the volume on blaring TV commercials.

Google, Intel, Sony team up on Google TV platform

Google and Intel have teamed up with Sony to develop a platform called Google TV to bring the Internet to a new generation of televisions and set-top boxes, The New York Times said Wednesday.

Offline TV ads prompt online purchases by multitaskers

Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...

Kinect bringing interactive ads to Xbox 360

Microsoft announced Tuesday it will bring interactive ads to Xbox360 consoles using the voice- and gesture-recognizing capabilities of Kinect controllers.

Study shows how to open wallets of web-surfing TV watchers

A growing fear among television advertisers is that distracted viewers – those multitaskers using smartphones, laptops and tablets while watching TV – are becoming less susceptible to advertisers' messages.

'Cute' chimps in ads may harm the species' survival

Television ads featuring cute chimpanzees wearing human clothes are likely to distort the public's perception of the endangered animals and hinder conservation efforts, according to a team of primatologists and a marketing ...

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