Firearm purchases and firearm violence surged dramatically during the first five months of the COVID-19 pandemic, according to a new study from the UC Davis Violence Prevention Research Program (VPRP), published in Injury ...
Social Sciences
Jul 8, 2021
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4
Researchers from Colorado State University, Amazon, and Dartmouth College published a new paper in the Journal of Marketing that examines the role of physical stores for selling "deep" products.
Economics & Business
Jun 18, 2021
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2
Researchers from Monash University, Queensland University of Technology, and Capital University of Economics and Business published a new paper in the Journal of Marketing that examines the effects of imaginative product ...
Economics & Business
May 14, 2021
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4
There's a reason that online ticket sellers hit you with those extra fees after you've picked your seats and are ready to click "buy."
Economics & Business
Feb 22, 2021
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16
Researchers from California Polytechnic State University and University of Oregon published a new paper in the Journal of Marketing that examines the potential benefits for firms and consumers of pick-your-price (PYP) over ...
Economics & Business
Feb 19, 2021
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4
Unplanned purchases are an important profit source for retailers. Because looking at products is always the first step in making a purchase decision, retailers apply various strategies in order to bring shoppers in juxtaposition ...
Economics & Business
Dec 8, 2020
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4
Researchers from Nanjing University, Temple University, Fudan University, and Waseda University published a new paper in the Journal of Marketing that examines the double-edged effects of ECR ads on customer purchases.
Economics & Business
Nov 13, 2020
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4
Let's say you want to purchase a camera, and you're comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The other has an obscure style that takes more time for you ...
Economics & Business
Sep 17, 2020
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6
Researchers from the University of Virginia and Crimson Capital published a new paper in the Journal of Marketing that examines information channel usage patterns across customer journeys.
Economics & Business
Mar 27, 2020
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15
We live in a world of online reviews. Before spending on everything from restaurant meals to a new pair of jeans or even a European vacation, many of us often check Amazon, Yelp or TripAdvisor first.
Economics & Business
Mar 10, 2020
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