Related topics: consumers

Payoff lacking for casino comps

A study of widely used complimentary offers at Atlantic City casinos finds that common giveaways such as free rooms and dining credits are less profitable – and lead to unhealthy competition among casinos – than alternative ...

Alliterative product promotions pique purchasers

New research shows that promotional messages that use alliteration - the phonetic overlap of the beginnings of words - hold a greater appeal for consumers than non-alliterative messages, even accounting for cost differences.

Google locks up deal for parcel firm

Google has agreed to acquire Canadian start-up BufferBox, which manages self-service parcel lockers to help consumers avoid missed deliveries, the companies said Friday.

Keeping the taste, reducing the salt

Washington State University researchers have found a way to make food taste salty but with less of the sodium chloride tied to poor health.

Team reports major step forward in cell reprogramming

(PhysOrg.com) -- A team of Harvard Stem Cell Institute (HSCI) researchers has made a major advance toward producing induced pluripotent stem cells, or iPS cells, that are safe enough to use in treating diseases in patients.

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