Incentivized product reviews: Positive to a fault?
It stands to reason that the more one is compensated for performing a task, the greater the incentive to do a good job and the better one feels about doing it.
It stands to reason that the more one is compensated for performing a task, the greater the incentive to do a good job and the better one feels about doing it.
Economics & Business
May 25, 2021
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Travelers looking to book a hotel should trust their gut instinct when it comes to online reviews rather than relying on computer algorithms to weed out the fake ones, a new study suggests.
Social Sciences
Mar 2, 2021
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Eating out, ordering in or carrying out? Most Americans indulge in some form of restaurant eating. Consumers believe that cleanliness at these establishments is a key factor in determining where they satisfy their cravings.
Economics & Business
Jan 13, 2020
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Consumer brands have long used old-fashioned focus groups, interviews and surveys to best gauge consumer wants, desires and needs as part of processes that range from product development, to marketing and sales. As machine ...
Economics & Business
Feb 7, 2019
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Life can be tough for mobile app developers.
Mathematics
Nov 12, 2018
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A new study reveals how psychological factors affect the ratings people provide and how they describe their experiences when posting online reviews.
Economics & Business
Oct 26, 2018
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Whether you are booking a hotel room, choosing a restaurant, deciding on what movie to see or buying any number of things, it is likely you have read online reviews before making your decision.
Social Sciences
Oct 11, 2018
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A new study to be published in the INFORMS journal Marketing Science found that when managers respond to online reviews it's possible that those responses could actually stimulate additional reviewing activity and an increased ...
Economics & Business
Oct 3, 2018
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Researchers find AI-generated reviews and comments pose a significant threat to consumers, but machine learning can help detect the fakes.
Internet
Sep 17, 2018
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Consumers are rarely far from their phones, which makes it easy for them to share their experiences on platforms like Facebook, Twitter and Yelp. Online reviews don't always yield replies from corporate social media teams, ...
Economics & Business
Feb 23, 2018
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