Amazon's elite product reviewers

(PhysOrg.com) -- Comments about a product online can make or break a sale. But who are the people behind the reviews and why do they do it?

How to spot fake online reviews (with a little help from AI)

Before you buy something, or visit a new restaurant, or see a new film, you may be tempted to check out the online reviews. Researching what strangers think of the things we might like has become a familiar part of the modern ...

How reviews are displayed matters with online shopping

Online reviews significantly influence consumer decisions, marketing research shows. But when it comes to visual displays, not all online reviews are equal, and their differences might influence product sales.

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