Related topics: brain · learning · hippocampus · neurons · brain activity

Artificial intelligence beats us in chess, but not in memory

In the last decades, artificial intelligence has shown to be very good at achieving exceptional goals in several fields. Chess is one of them: in 1996, for the first time, the computer Deep Blue beat a human player, chess ...

Emotionally appealing ads may not always help consumer memory

In almost all successful advertising campaigns, an appeal to emotion sparks a call-to-action that motivates viewers to become consumers. But according to research from a University of Illinois Urbana-Champaign expert who ...

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