The latest Bayes UK Commercial Real Estate Mid–year 2022 report shows a new lending volume of £23.7 billion, indicating strong appetite for new business up until June 2022 before deal flow started to dry up. In a dramatically ...
Economics & Business
Oct 19, 2022
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1
Switzerland's biggest retailer launched a new coffee machine invention on Tuesday—fully compostable coffee balls which it hopes will shake up the global market and take on Nespresso's global dominance.
Environment
Sep 6, 2022
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53
Fashion has a notorious environmental footprint, accounting for up to 10% of global carbon dioxide output. This is exacerbated by a fast fashion business model which encourages the frequent purchase of low-priced and non-durable ...
Economics & Business
Aug 4, 2022
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29
The explosive growth of social media during the last decade has dramatically changed the dynamics of business-customer interactions. Yet relatively few firms have properly strategized their social media appearance and involvement, ...
Social Sciences
May 18, 2022
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6
Researchers from Concordia University and HEC Montreal published a new paper in the Journal of Marketing that explains how the development of markets towards greater concerns for esthetics and craft—whether it be the search ...
Economics & Business
May 5, 2022
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26
At least for now, there is no reason for the traditional meat industry to have much of a beef with producers of plant-based burgers and other meat alternatives, new research suggests.
Economics & Business
Apr 11, 2022
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3
Researchers from University of Wisconsin-Madison and Bucknell University published a new paper in the Journal of Marketing that derives new insights for managing brand authenticity that diverges from conventional conceptualizations ...
Economics & Business
Apr 7, 2022
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3
Negotiating a salary increase or a job promotion ranks high on the list of hard conversations to have at work, and it doesn't get any easier without a plan.
Social Sciences
Apr 7, 2022
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31
Researchers from Neoma Business School, Concordia University, and University of Wisconsin-Madison published a new paper in the Journal of Marketing that examines how the GMO labeling that policymakers implement affects ...
Social Sciences
Jan 20, 2022
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3
For decades, the primary division in the world of wine was between the "Old World" of European wines and the "New World" of North America, Australia ND New Zealand, South Africa, and elsewhere. There is a need to update this ...
Agriculture
Dec 8, 2021
0
5
Market share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share.
Increasing marketliability is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.
This text uses material from Wikipedia, licensed under CC BY-SA
