Consumers in the UK, US and Canada underestimate their future expenses by an average of £75 per week, the equivalent of £3,900 (approximately $5,100) a year, new research from the University of St Andrews shows.
Economics & Business
Apr 1, 2022
0
32
New research has revealed that shoppers are significantly more likely to purchase crowdfunded products than items that use an alternative funding source, as they want to see less inequality in the marketplace.
Economics & Business
Apr 19, 2021
1
6
New research co-authored by a Rice University professor of marketing finds that businesses interested in improving their stock prices should focus on improving customer satisfaction.
Economics & Business
Nov 10, 2020
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1
New companies are often successful because they are innovative. In search of new capital, these companies often go public. But does going public affect a company's ability to remain creative and at the cutting edge—the ...
Economics & Business
Aug 12, 2015
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11
Attention all you would-be forecasters out there. Do you want people to think you know the future? Then predict with a high degree of certainty that something will happen. According to a new study in the Journal of Marketing ...
Social Sciences
Aug 12, 2015
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11
Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...
Economics & Business
Aug 4, 2015
0
12
Consumers might like variety when it comes to products to buy, but will using a product in a variety of circumstances and in a variety of ways lead consumers to like it more? Probably not, says a new study in the Journal ...
Social Sciences
Jun 23, 2015
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4
When trying to identify "good" customers, managers often ignore those who return products, or might even consider those customers non-ideal, decreasing the resources devoted to them. In the long term, however, satisfactory ...
Economics & Business
Apr 29, 2015
1
10
When consumers taste cheap wine and rate it highly because they believe it is expensive, is it because prejudice has blinded them to the actual taste, or has prejudice actually changed their brain function, causing them to ...
Social Sciences
Apr 29, 2015
1
49
Many people have strong habits when it comes to shopping, preferring favorite stores and favorite brands. But a new study in the Journal of Marketing Research suggests that these same shoppers may have hidden habits that ...
Economics & Business
Dec 9, 2014
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