Wearing high heels can change the way you shop
New study finds physical experience of balance influences consumer choices.
Social Sciences
Aug 26, 2013
0
0
News tagged with journal of marketing research
How do consumers make online shopping choices? The mouse may hold the answer
Consumers are not always predictable when it comes to choosing products online—a concept that lies at the core of Cornell's latest research in consumer psychology.
Social Sciences
Sep 15, 2023
0
80
Want your company to remain innovative? Think twice before going public
New companies are often successful because they are innovative. In search of new capital, these companies often go public. But does going public affect a company's ability to remain creative and at the cutting edge—the ...
Economics & Business
Aug 12, 2015
0
11
Too many returns this holiday? How loyal customers can hurt sales
Many people have strong habits when it comes to shopping, preferring favorite stores and favorite brands. But a new study in the Journal of Marketing Research suggests that these same shoppers may have hidden habits that ...
Economics & Business
Dec 9, 2014
0
0
How to trust what your customers say about your brand
Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches ...
Economics & Business
Aug 4, 2015
0
12
Can cheap wine taste great? Brain imaging and marketing placebo effects
When consumers taste cheap wine and rate it highly because they believe it is expensive, is it because prejudice has blinded them to the actual taste, or has prejudice actually changed their brain function, causing them to ...
Social Sciences
Apr 29, 2015
1
49
Guilty pleasure? It's all in the mind's eye
(PhysOrg.com) -- While many of us believe we need a good reason to enjoy a special luxury or splurge on something expensive, there really may be no such thing as a guilty pleasure, say University of Michigan researchers.
Other
Feb 11, 2009
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0
Obama, Romney supporters: More in common than you might think?
(Phys.org)—It's a common refrain during the political season—Republicans and Democrats talk past one another. They claim they live in different universes or come from different species, with little hope for extending ...
Social Sciences
Oct 4, 2012
7
0
Made by women: Why women buy from women and men buy from women and men
Researchers from Technical University of Munich and Copenhagen Business School published a new paper in the Journal of Consumer Psychology that provides fresh insights into how individual purchase decisions are influenced ...
Social Sciences
Nov 17, 2022
3
12
Digital video recorders do not change shopping behavior
Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research finds that owning a DVR does not influence the demand for advertised products despite its ad-skipping ...
Economics & Business
Dec 9, 2010
5
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