Investment in the future: Making influencers affordable

Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...

The effects of content ephemerality on information processing

Leading social media platforms are introducing features that allow users to share content that can only be viewed once. For example, consumers can set chats to be deleted immediately after being viewed on communication apps ...

Consumers underestimate future annual spending by over $5,000

Consumers in the UK, US and Canada underestimate their future expenses by an average of £75 per week, the equivalent of £3,900 (approximately $5,100) a year, new research from the University of St Andrews shows.

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