The impact of course titles on student enrollment

In October of 1955, Ford marketing executive Robert Young recruited modernist poet Marianne Moore to name the company's new car. Although the marketing department had already created a list of 300 candidates, Young confessed ...

Stable quantum bits can be made from complex molecules

Quantum computing is about to get more complex. Researchers have evidence that large molecules made of nickel and chromium can store and process information in the same way bytes do for digital computers. The researchers ...

Counting down to the new ampere

After it's all over, your lights will be just as bright, and your refrigerator just as cold. But very soon the ampere—the SI base unit of electrical current—will take on an entirely new identity, and NIST scientists are ...

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