Researchers from Michigan State University, University of South Florida, St. John's University, and American Customer Satisfaction Index (ACSI) published a new paper that analyzes relationships between customer complaints, ...
Economics & Business
Aug 7, 2020
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3
Britain on Monday launched another Brexit advertising blitz and unveiled its first detailed proposals for managing the country's borders after cutting ties with the European Union.
Economics & Business
Jul 14, 2020
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2
COVID-19 has had a devastating effect on the restaurant industry. While a few restaurants have found ways to provide takeaway and dine-at-home offerings, the majority of businesses have shut up shop during lockdown.
Economics & Business
Jul 2, 2020
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1
The more interactions and connections a firm's social media marketing strategy generates, the more customer engagement value it brings.
Economics & Business
Jun 26, 2020
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10
Everybody loves freebies, whether it's a tasty treat handed out at the supermarket or a month of Netflix. These campaigns are a great way to bring attention to a new product or service, and marketers use them to target new ...
Economics & Business
Jun 19, 2020
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2
A well-known mantra, "the customer is always right," was once regarded by retailers as good customer relations, but now many fear it has led to a culture in which consumers can freely subject shopworkers to verbal and physical ...
Social Sciences
Jun 5, 2020
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3
Researchers from Newcastle University London, Fordham University, and University of Minho published a new paper in the Journal of Marketing that examines how some brands create "sticky" customer journeys that keep customers ...
Economics & Business
May 27, 2020
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52
Customers panic buying in droves, running out of stock on many basic essentials, and imposing product purchase restrictions may now be less of a headache for retailers, but plenty of other hurdles lie ahead as life slowly ...
Economics & Business
May 26, 2020
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2
Researchers from University of Groningen, University of Mannheim, and SAP Germany published a new paper in the Journal of Marketing that explores the potential benefits of winning back lost customers and the best strategies ...
Economics & Business
May 7, 2020
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1
Researchers from Emory University, University of Maryland, Vanderbilt University, and Hong Kong University of Science and Technology published a new paper in the Journal of Marketing that re-examines the classic customer ...
Economics & Business
May 5, 2020
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