Consumer surveys drive stock prices, research shows

New research co-authored by a Rice University professor of marketing finds that businesses interested in improving their stock prices should focus on improving customer satisfaction.

How car salespeople can build trust

Very few people look forward to the negotiations that are part of the car-buying experience. Consumers often think the car salesperson is giving them a high price that they'll have to negotiate down. But new research from ...

How to prevent disruptions in food supply chains after COVID-19

Almost all businesses involved in the food supply chain have experienced effects ranging from a mild shock to severe disruptions during the COVID-19 pandemic, and further disruptions may be ahead during the second wave.

When several lines are better than one

Everyone knows the existential dread that comes along with standing in line for what seems like an eternity. But new research by Wharton operations, information and decisions professor Hummy Song, Guillaume Roels from INSEAD ...

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