COVID-19 can spread from asymptomatic but infected people through small aerosol droplets in their exhaled breath. Most studies of the flow of exhaled air have focused on coughing or sneezing, which can send aerosols flying ...
Soft Matter
Feb 23, 2021
2
52
During the COVID-19 pandemic, small and medium-sized firms (SME) have become increasingly dependent on social media as a tool for their international sales process, according to a recent study published in International Business ...
Economics & Business
Feb 9, 2021
1
0
In Lily Tomlin's classic SNL comedy sketch, her telephone operator "Ernestine" famously delivers the punchline, "We don't care. We don't have to. We're the Phone Company." But new research finds that satisfied customers mean ...
Economics & Business
Feb 2, 2021
0
4
Customers perceive a better quality of service, feel less anxious and exhibit more trust in businesses when waiters and other service workers wear a mask, according to a new study we just submitted for peer review. And we ...
Social Sciences
Jan 25, 2021
1
6
Researchers from Oklahoma State University, University of Missouri, Iowa State University, and University of Georgia published a new paper in the Journal of Marketing that investigates the question of how salespeople should ...
Economics & Business
Jan 8, 2021
0
4
The COVID-19 pandemic is disrupting consumer habits. Canadians developed an intense interest in baking in the early days of the crisis, leading to flour and yeast shortages. They bought less sunscreen in the absence of tropical ...
Social Sciences
Dec 9, 2020
0
2
Unplanned purchases are an important profit source for retailers. Because looking at products is always the first step in making a purchase decision, retailers apply various strategies in order to bring shoppers in juxtaposition ...
Economics & Business
Dec 8, 2020
0
4
Researchers from University of Houston, Columbia University, Emory University, and University of Connecticut published a new paper in the Journal of Marketing that reviews factors that contribute to the disconnect between ...
Economics & Business
Dec 4, 2020
0
31
When Black diners get poorer service from wait staff and bartenders than white customers, it's more likely because of racial bias than the well-documented fact that they tip less, according to a new survey I recently published.
Social Sciences
Nov 30, 2020
3
7
Researchers from Nanjing University, Temple University, Fudan University, and Waseda University published a new paper in the Journal of Marketing that examines the double-edged effects of ECR ads on customer purchases.
Economics & Business
Nov 13, 2020
0
4
