Researchers from Colorado State University, Amazon, and Dartmouth College published a new paper in the Journal of Marketing that examines the role of physical stores for selling "deep" products.
Economics & Business
Jun 18, 2021
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Customer loyalty programs have been around for decades and are used to help businesses, marketers and sellers build a sustainable relationship with their customers. But do they work? A recent study sought to find out and ...
Economics & Business
Jun 7, 2021
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2
Researchers from University of Sydney, University of Florida, and Rutgers University published a new paper in the Journal of Marketing that examines the role of serendipity in customer satisfaction and how marketers can provide ...
Economics & Business
May 25, 2021
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Companies have often considered app adoption among their customers to have a positive impact on customer spending. According to new research from marketing professor P.K. Kannan at the University of Maryland's Robert H. Smith ...
Economics & Business
May 13, 2021
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Elon Musk's SpaceX announced Thursday that Google would team up with its Starlink satellite internet service to deliver cloud computing services to business customers.
Space Exploration
May 13, 2021
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102
Small and medium-sized manufacturing enterprises (SMEs) face many obstacles and difficulties (economic, technical, cultural, etc.) when it comes to implementing Industry 4.0. "These are transition processes that are economically ...
Economics & Business
Apr 29, 2021
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There are hard-to-please customers in almost every industry, with certain people being picky about which clothes, houses and even romantic partners they will consider.
Economics & Business
Apr 28, 2021
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Augmented reality (AR) is a technology that superimposes virtual objects onto a live view of physical environments, helping users visualize how these objects fit into their physical world. Researchers from City University ...
Economics & Business
Apr 21, 2021
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6
Outsourcing routine tasks, like payroll, customer service, and accounting, offers well-known benefits to businesses and contributes to an economy in which entrepreneurial vendors can support industry and expand employment. ...
Economics & Business
Mar 25, 2021
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4
Researchers from University of Minnesota, New York University, University of Pennsylvania, BI Norwegian Business School, University of Michigan, National Bureau of Economic Research, and University of North Carolina published ...
Economics & Business
Mar 24, 2021
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