New approach may help companies retain sports brand consumers
Amid the global pandemic, an increasing number of people turned to golf for a socially distanced outdoor activity.
Amid the global pandemic, an increasing number of people turned to golf for a socially distanced outdoor activity.
Economics & Business
Aug 11, 2022
0
9
A joint project between the USF Supply Chain Innovation Lab and global manufacturer Jabil has concluded that it's good business to have a more visible supply chain network.
Economics & Business
May 6, 2022
0
4
Asking customers to leave specific tip amounts before food is delivered or provided prompts larger gratuities but also leads to lower satisfaction—especially if the payment page design is crowded, I found in new research ...
Economics & Business
Apr 19, 2022
0
4
Across industries, conservatives are more satisfied than liberals with the products and services they consume, according to a study of more than 326,000 U.S. consumers by an international research team from Rice University, ...
Economics & Business
Nov 12, 2021
0
20
Researchers from University of Oxford published a new paper in the Journal of Marketing that examines the use of chatbots in customer-service roles and finds that when customers are angry, humanlike chatbots can negatively ...
Economics & Business
Oct 20, 2021
0
11
Parcel delivery companies failed to keep customers satisfied during lockdown, with a "remarkable" decline in their service rating, according to new research.
Economics & Business
Sep 2, 2021
0
2
Researchers from San Diego State University, University of North Carolina at Greensboro, and University of Georgia published a new paper in the Journal of Marketing that shows that customer dissatisfaction with M&As can ...
Economics & Business
Aug 5, 2021
0
2
Researchers from George Mason University, University of Manitoba, Colorado State University, and Georgetown University published a new paper in the Journal of Marketing that examines an unintended customer consequence of ...
Economics & Business
Jul 23, 2021
0
4
Researchers from University of Mannheim published a new paper in the Journal of Marketing that examines the effect of wage inequality on customer satisfaction and firm performance.
Economics & Business
Jul 8, 2021
0
5
Researchers from University of Sydney, University of Florida, and Rutgers University published a new paper in the Journal of Marketing that examines the role of serendipity in customer satisfaction and how marketers can provide ...
Economics & Business
May 25, 2021
0
3