Consumers are not always predictable when it comes to choosing products online—a concept that lies at the core of Cornell's latest research in consumer psychology.
Social Sciences
Sep 15, 2023
0
80
Red Bull's red and gold logo can "give you wings" – for better or worse – even if consumers don't know it, according to a new study by two Boston College professors, who found the brand's edgy marketing efforts ...
Economics & Business
Jan 31, 2011
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0
The first day at a new school or in a new job can be exhilarating, but the awkward introductions and halting conversations when meeting new people often lead to stress and social anxiety.
Social Sciences
Oct 27, 2023
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1
Just watched a rom-com on Netflix? Well, now there are "top picks" just like it in your queue, thanks to the streaming service's matching system.
Social Sciences
Aug 21, 2023
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1
Researchers from Newcastle Business School, The University of Newcastle, and UNSW Business School, University of New South Wales, have published a new paper in the Journal of Consumer Psychology that provides a comprehensive ...
Economics & Business
May 23, 2023
0
3
Researchers from Texas A&M University's Mays Business School, Harvard University's Harvard Business School and University of Maryland's Robert H. Smith School of Business have published a new paper in the Journal of Consumer ...
Social Sciences
May 22, 2023
0
8
Researchers from Seattle University's Albers School of Business and Economics, and the Indian School of Business have published a report that provides novel insights about how consumers make decisions about keeping or disposing ...
Social Sciences
May 22, 2023
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4
"Will you be paying with cash or card?"
Social Sciences
May 17, 2023
0
35
Researchers from Technical University of Munich and Copenhagen Business School published a new paper in the Journal of Consumer Psychology that provides fresh insights into how individual purchase decisions are influenced ...
Social Sciences
Nov 17, 2022
3
12
Researchers from The Wharton School of the University of Pennsylvania and the Owen Graduate School of Management at Vanderbilt University have published a new paper in the Journal of Consumer Psychology that offers fresh ...
Social Sciences
Sep 10, 2022
0
6
