There are some combinations that just go well together: Milk and cookies, eggs and bacon, pancakes and maple syrup. But new research reveals that people with individualistic mindsets differ from their collectivist counterparts ...
Social Sciences
Jul 11, 2013
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From Brad Pitt fighting zombies to Superman falling for Lois Lane, summer blockbuster season is upon us. But while Hollywood keeps trotting out new movies for the masses, plotlines barely change.
Social Sciences
Jun 12, 2013
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Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...
Social Sciences
May 9, 2013
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In certain circles, such as publishing, it has been well-documented that female authors have taken male pen names to attract a larger audience and/or get their book published. But should marketers actually highlight gender ...
Social Sciences
Feb 12, 2013
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(Phys.org)—Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future, according to a study from Washington University in St. Louis.
Social Sciences
Aug 27, 2012
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If you think driving a luxury car like a BMW, Lexus or Cadillac makes you feel better -- think again, says a University of Michigan researcher.
Social Sciences
Jul 26, 2011
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Red Bull's red and gold logo can "give you wings" – for better or worse – even if consumers don't know it, according to a new study by two Boston College professors, who found the brand's edgy marketing efforts ...
Economics & Business
Jan 31, 2011
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Most people like to play it safe when combining colors for an article of clothing or outfit, a new study suggests.
Social Sciences
Jan 5, 2011
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Can you forge an emotional bond with a brand so strong that, if forced to buy a competitor's product, you suffer separation anxiety? According to a new study from the USC Marshall School of Business, the answer is yes. In ...
Economics & Business
Nov 4, 2010
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