Consumers prefer products with few, and mostly matching, colors
Most people like to play it safe when combining colors for an article of clothing or outfit, a new study suggests.
Social Sciences
Jan 5, 2011
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Page 5 - News tagged with consumer psychology
A 'brand' new world: Attachment runs thicker than money
Can you forge an emotional bond with a brand so strong that, if forced to buy a competitor's product, you suffer separation anxiety? According to a new study from the USC Marshall School of Business, the answer is yes. In ...
Economics & Business
Nov 4, 2010
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