When brands tempt us to lie, cheat and steal

While many people consider themselves generally moral and honest, even the most upstanding citizens will likely become willing to lie, cheat and steal under certain circumstances, according to evidence from a new study in ...

Who's judging you based on brand choices?

While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive and electronic gadgets they use, new research suggests that this may not be the case as often as we think.

Price awareness can be a buzzkill

Most people who buy a new car, electronic device or music album online want to enjoy the purchase as long as possible, but researchers have discovered something that decreases our satisfaction more quickly.

A recipe for friendship: Similar food

How do you build rapport with a new employer or someone on a first date? It turns out that there may be a simple strategy that's often overlooked: eat the same food as your companion.

Running out of money linked to fear of death

Roughly 52 percent of American households will not have enough retirement income to maintain their standard of living if they retire at 65.

Measuring the marketing effectiveness of asking versus telling

From "Got Milk?" to "What's in your wallet?" to "Are you a Mac or a PC?" promotional phrases consisting of a simple question have proven to be quite effective, but are they more effective than a simple statement? That depends. ...

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