The science of picky shoppers

There are hard-to-please customers in almost every industry, with certain people being picky about which clothes, houses and even romantic partners they will consider.

Evolution of consumption: A psychological ownership framework

Researchers from Boston University, Rutgers University, University of Washington, Cornell University, and University of Pennsylvania published a new paper in the Journal of Marketing that proposes that preserving psychological ...

Hoarding and herding during the COVID-19 pandemic

Rushing to stock up on toilet paper before it vanished from the supermarket isle, stashing cash under the mattress, purchasing a puppy or perhaps planting a vegetable patch—the COVID-19 pandemic has triggered some interesting ...

The danger of great gift expectations

In the coming months, the pressure to find gifts for loved ones, co-workers and other acquaintances will mount for many people as the holidays approach, and these purchases can add up quickly. Last year, U.S. adults projected ...

Cold temperatures linked to high status

For decades, luxury retailers around the world have conveyed the message that cold temperatures are a sign of status with descriptions like "icy steel Swiss watches," "cool silk scarves" and "icy bling." But researchers have ...

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