Study finds brands are resilient against 'fake news' on social media
"Fake news" stories targeting corporations may be obnoxious, but a new study finds that they likely pose little threat to well-established brands.
"Fake news" stories targeting corporations may be obnoxious, but a new study finds that they likely pose little threat to well-established brands.
Economics & Business
Oct 16, 2019
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Would the world stop drinking Coca-Cola if it no longer came in single-use plastic bottles?
Environment
Mar 19, 2020
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A recent study on the psychology of trademarks shows that they are perceived by the same psychological mechanisms as those, which enable the recognition of faces. The survey, whose result is particularly interesting for the ...
Economics & Business
Sep 8, 2015
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Researchers from University of North Carolina at Chapel Hill and University of Amsterdam have conducted a new study that examines how sugar reduction strategies affect new product sales. The article, published in the Journal ...
Economics & Business
Mar 15, 2023
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Globally, waste pickers are responsible for collecting and recovering—from homes, businesses and landfills—up to 60% of all plastics which are then recycled. These workers do more than any other people to prevent plastic ...
Environment
Nov 30, 2022
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"You can't manage what you can't measure," according to a famous business mantra often attributed to management guru Peter Drucker. This can help explain why carbon emissions are under more scrutiny than ever as we ramp up ...
Environment
May 27, 2022
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Coca-Cola will soon begin selling sodas in completely recycled plastic in the United States for the first time, the beverage giant said Tuesday.
Environment
Feb 9, 2021
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Take a deep breath, drink a glass of water, eat a snack. If you do any of these things, it's likely that you are also inhaling and ingesting tiny particles of plastic, as much as a credit card's weight each week. Plastic ...
Environment
Apr 22, 2021
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Researchers from Indiana University, Georgia Institute of Technology, and Texas A&M University published a new Journal of Marketing article that examines the effect of corporate social responsibility (CSR) on consumers' ...
Economics & Business
Oct 7, 2021
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Did you know that 60 percent of Europe's rivers are not healthy? Or that the rivers and freshwater wetlands of the world have lost 83 percent of their biodiversity since the 1970s? As we celebrate World Rivers Day, we talk ...
Environment
Sep 19, 2019
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