Brands are perceived in the same way as faces

A recent study on the psychology of trademarks shows that they are perceived by the same psychological mechanisms as those, which enable the recognition of faces. The survey, whose result is particularly interesting for the ...

Plastic: What we eat and breathe

Take a deep breath, drink a glass of water, eat a snack. If you do any of these things, it's likely that you are also inhaling and ingesting tiny particles of plastic, as much as a credit card's weight each week. Plastic ...

The impact of corporate social responsibility on brand sales

Researchers from Indiana University, Georgia Institute of Technology, and Texas A&M University published a new Journal of Marketing article that examines the effect of corporate social responsibility (CSR) on consumers' ...

Fighting to save Europe's endangered rivers

Did you know that 60 percent of Europe's rivers are not healthy? Or that the rivers and freshwater wetlands of the world have lost 83 percent of their biodiversity since the 1970s? As we celebrate World Rivers Day, we talk ...

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