For marketers, esports an enticing way to reach millennials
The latest ally in competitive gaming's fight for mainstream awareness just might be marketers.
The latest ally in competitive gaming's fight for mainstream awareness just might be marketers.
Software
May 7, 2015
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34
Danish brewer Carlsberg says it is developing a paper beer bottle made from sustainably sourced wood fibers.
Environment
Oct 11, 2019
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Companies behind some of the best-known consumer products—from soaps to sodas—are beginning to factor climate change into their business equation, according to a report published Monday.
Environment
Feb 25, 2019
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29
Twitter on Thursday began letting businesses more easily turn tweets into advertising that targets users of the globally popular one-to-many text messaging service.
Internet
Jul 19, 2012
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Making and selling cigarettes may not be an edifying business, but it is a very lucrative one. In 2013 the profit of the world's top six tobacco companies was US$44.1 billion – equivalent to the combined profits of Coca-Cola, ...
Economics & Business
Feb 22, 2016
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6
If smoking tobacco was invented today, there is little doubt it would be made illegal. The harm it does is simply too great.
Economics & Business
Jun 13, 2022
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4
Whether it's a pharmacy, a supermarket, or a clothier, when you walk into a retail store in the U.S., you are sure to encounter a flashy promotional display featuring products from a specific brand.
Economics & Business
Jul 11, 2024
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2
Many people are aware of plastic pollution in the oceans. Photos of turtles or seabirds entangled in plastic garbage first went viral in the 1990s, and the Great Pacific Garbage Patch is now the focus of highly publicized ...
Environment
Jan 10, 2023
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20
Discussion of the environment is embedded in our culture as public awareness over issues such as climate change and plastic pollution has grown. Advertisers are not shy about tapping into this concern for their own benefit.
Environment
Oct 24, 2019
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6
Spotify and soda superstar Coca-Cola on Wednesday joined forces in a move that promises to put a global spotlight on the Internet music darling.
Business
Apr 19, 2012
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