For marketers, esports an enticing way to reach millennials
The latest ally in competitive gaming's fight for mainstream awareness just might be marketers.
Software
May 7, 2015
0
34
Page 2 - News tagged with coca cola
Tastes great, less land-filling ... beer in a paper bottle
Danish brewer Carlsberg says it is developing a paper beer bottle made from sustainably sourced wood fibers.
Environment
Oct 11, 2019
5
56
Consumer goods companies preparing for climate change impact
Companies behind some of the best-known consumer products—from soaps to sodas—are beginning to factor climate change into their business equation, according to a report published Monday.
Environment
Feb 25, 2019
0
29
Twitter lets advertisers better target tweets
Twitter on Thursday began letting businesses more easily turn tweets into advertising that targets users of the globally popular one-to-many text messaging service.
Internet
Jul 19, 2012
1
0
Softly-softly could make Big Tobacco turn over new leaf
Making and selling cigarettes may not be an edifying business, but it is a very lucrative one. In 2013 the profit of the world's top six tobacco companies was US$44.1 billion – equivalent to the combined profits of Coca-Cola, ...
Economics & Business
Feb 22, 2016
0
6
Plan to slash smoking in England is backed by the evidence, but it could go even further
If smoking tobacco was invented today, there is little doubt it would be made illegal. The harm it does is simply too great.
Economics & Business
Jun 13, 2022
0
4
IoT sensors tattle on stores that neglect promo displays
Whether it's a pharmacy, a supermarket, or a clothier, when you walk into a retail store in the U.S., you are sure to encounter a flashy promotional display featuring products from a specific brand.
Economics & Business
Jul 11, 2024
0
2
Plastic pollution in the oceans is an equity issue, says new report
Many people are aware of plastic pollution in the oceans. Photos of turtles or seabirds entangled in plastic garbage first went viral in the 1990s, and the Great Pacific Garbage Patch is now the focus of highly publicized ...
Environment
Jan 10, 2023
0
20
Stop shaming and start empowering: Advertisers must rethink their plastic waste message
Discussion of the environment is embedded in our culture as public awareness over issues such as climate change and plastic pollution has grown. Advertisers are not shy about tapping into this concern for their own benefit.
Environment
Oct 24, 2019
0
6
Coca-Cola teams with Internet music darling Spotify
Spotify and soda superstar Coca-Cola on Wednesday joined forces in a move that promises to put a global spotlight on the Internet music darling.
Business
Apr 19, 2012
0
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