New flavors, scents, or formulations—we see them every day on the supermarket shelf. Despite line extensions being among the most common strategies to build a brand, they're expensive, risky, and come with an average fail ...
Economics & Business
Nov 16, 2023
0
1
US search engine Google has overtaken rival technology titan Apple as the world's top brand in terms of value, global market research agency Millward Brown said Wednesday.
Business
May 21, 2014
5
0
Feeling buyer's remorse as the credit card bills come in? It might have more to do with what you bought, as opposed to how much you spent.
Social Sciences
Jan 3, 2023
0
5
(AP)—Coca-Cola and Samsung have pulled their advertising from a popular Vietnamese website notorious for providing unlicensed downloads of Western and local songs, in a rare victory against online piracy in a country where ...
Internet
Oct 3, 2012
1
0
The way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York. Whether ...
Social Sciences
Feb 20, 2024
0
7
Diet Coke's makeover, which put the sugar-free drink in skinny colorful cans, helped the low-calorie brand sell more soda in North America for the first time in nearly eight years.
Business
Apr 24, 2018
0
6
Coca-Cola has lost its crown as the world's best brand, a closely watched survey said on Monday, unseated by the iconic iPhone and iPad maker Apple.
Business
Sep 30, 2013
1
0
For a long time, companies hesitated to feature LGBTQ couples in their advertising as they feared upsetting a large segment of consumers.
Social Sciences
Feb 6, 2019
0
2
You're hard at work, lying in a hammock, composing the perfect selfie on the beach. The turquoise sea sets off the idyllic sunset, and just visible though the fronds of a palm tree is the logo of the hotel which is paying ...
Social Sciences
May 14, 2024
0
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