Product images could boost food pantry use

Even though one in 10 U.S. households is food insecure, only 28% of those 13.5 million households took advantage of food pantries in 2021—partly because of the perception that food pantry offerings are lower quality than ...

How to build a resilient brand

Great brands are built over the long haul, yet the macroeconomic cycle forces brand managers to continually re-adjust their strategy to changing short-term market conditions. In the current environment, for example, managers ...

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