Why Things Become Unpopular

(PhysOrg.com) -- "Why is everybody suddenly wearing those new sandals and listening to that new band? It's so trendy!" A recent study has investigated this sentiment in order to understand why some cultural products and styles ...

Do you see faces in the clouds? Researchers examine pareidolia

Humans are masters of seeing faces in any old thing—a handbag, TV static, toasted white bread. Scientists want to know why. A few years ago, as the category 5 Hurricane Milton bore down on the Florida coast, the internet ...

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