Celebrity endorsements not always a good bet, study shows

(Phys.org) -- Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according ...

US students need new way of learning science

American students need a dramatically new approach to improve how they learn science, says a noted group of scientists and educators led by Michigan State University professor William Schmidt.

People behave socially and 'well' even without rules: study

Fundamentally people behave in a social and rather compassionate and "good" way rather than aggressively, even without specified rules. That is the result of a study from the Institute for Science of Complex Systems at the ...

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