Celebrity endorsements not always a good bet, study shows

(Phys.org) -- Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according ...

US students need new way of learning science

American students need a dramatically new approach to improve how they learn science, says a noted group of scientists and educators led by Michigan State University professor William Schmidt.

People behave socially and 'well' even without rules: study

Fundamentally people behave in a social and rather compassionate and "good" way rather than aggressively, even without specified rules. That is the result of a study from the Institute for Science of Complex Systems at the ...

The negative effects of Internet use

Among the most popular questions addressed in online communication research is the extent to which Internet use leads to undesirable psychosocial outcomes such as depression and loneliness. Evidence suggests that certain ...

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