A study of digital advertising in the International Journal of Business and Systems Research suggests that memorable visuals are more likely to encourage consumers to buy than campaigns that rely primarily on emotional impact. ...
Social Sciences
Jul 20, 2026
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9
In a world where trust in institutions is generally declining, trust in science remains relatively high. Yet belief in scientific conspiracy theories, such as hushed-up effects of vaccines or airplane "chemtrails," is also ...
Social Sciences
Jul 20, 2026
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9
The brain is the machine that perceives, analyzes, sorts, stores and prioritizes our memories. However, not all experiences and perceptions are stored in the same way, and not everything is remembered equally, especially ...
Social Sciences
Jul 20, 2026
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7
My wife stared at me in shock as I ripped open the package. The FedEx driver hadn't even made it back to his truck as I held the item up overhead like a trophy. Fumbling for words, she asked: "Why on earth did you buy a Speedo ...
Social Sciences
Jul 20, 2026
0
7
The 2026 World Cup has been a real moneymaker for FIFA. Revenue from TV broadcasting rights, ticket sales and other commercial sources is projected to amount to nearly $11 billion, which would make it the most financially ...
Social Sciences
Jul 20, 2026
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6
People pronounce the word "Appalachia" differently, and much of that contrast depends on where they live. But no matter how you say it, a Virginia Tech project shows that no one way trumps all. The differences are rooted ...
Social Sciences
Jul 20, 2026
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6
Each World Cup team's passing patterns reveal distinctive "signatures" that show whether a team relies heavily on its star player or focuses its strategy on playing against an opponent's strengths, data shows.
Social Sciences
Jul 20, 2026
0
6
People are naturally attracted to excitement. According to new Virginia Tech research, the same is true on social media, where feeds are overrun with international travel, skydiving and other experiences that may seem out ...
Social Sciences
Jul 20, 2026
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5
Bigamy has been a rare crime during the past 400 years—and offenders have been harshly punished. It seems likely that no more than 30,000 individuals have ever been tried for bigamy in England and Wales during this period. ...
Social Sciences
Jul 20, 2026
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10
Virtual reality and the metaverse are being discussed more and more, but for many people, these concepts still seem foreign, technical and difficult to grasp. At the same time, there is increasing experimentation with storytelling ...
Social Sciences
Jul 19, 2026
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