Millennial minimalism: Living in a less material world

Consumer behavior accounts for almost two-thirds of global greenhouse gas emissions. Research published in the International Journal of Business Excellence argues that reducing absolute consumption, rather than simply making ...

Can hedging make you a better communicator?

"People hedge all the time," says Wharton marketing professor Jonah Berger. "Whether we are talking to a boss or a colleague, a salesperson talking to a client, a marketer trying to pitch something or even talking to family ...

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