When bad luck isn't random: Understanding 'zemblanity'

In 2025, associate professor Christian Busch's Palisades home burned down in one of the most destructive wildfires in Los Angeles history. Busch says the disaster wasn't blind bad luck; it was a clear case of "zemblanity," ...

Think you know how long you'll wait? Research says think again.

From coffee shops to customer service call centers, most people believe they have a good sense of how long a service will take. But new research from the University of Florida Warrington College of Business shows that customers ...

Why tenants choose to move out in connection with renovation

One in three tenants who moved out of a municipal rental apartment in Gothenburg in connection with renovation said the renovation was a main reason for their decision, and many of them moved out even before construction ...

When AI designs the product, consumers have doubts

A new study from Georgia State University's J. Mack Robinson College of Business and the University of South Florida delivers a pointed warning to companies betting on AI to power their product design: The technology may ...

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