Women more likely to choose wine from female winemakers

Promoting women's ownership in wineries can boost sales among the largest group of U.S. wine consumers, who happen to be women. Messages like "proudly made by a woman winemaker" increased women's intentions of purchasing ...

Companies see up to 700% return on political investments

The COVID-19 pandemic introduced uncertainty, fear, and an unparalleled economic shock, resulting in the most extensive government stimulus package—totaling $2.9 trillion—in U.S. history. According to a new study, those stimulus ...

Prove it or lose her: The new rules for advertising to women

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D. student Vu Phuong Uyen ...

Why wealth changes how we think about fair prices

When it comes to the price of financial services such as loans, mortgages, and insurance, the perception of what is "fair" has a lot to do with how wealthy you are. In the study "Seeing Like a Company or a Customer: Selective ...

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